AtithiDevo- Bhava

There is this new channel on TV= "Travel and Living". Its a part of the discovery network. They have quite a few good programs.

I happened to catch a glimpse of an ad made by the ministry of tourism, I guess. An extremely well made one at that. It's high time that the Centre take a note of the Tourism Industry. I do not know what else Miss Renuka. Choudhary is doing other than switching parties to get ministerial posts, this ad of hers deserves kudos. The tourism industry in India is really struggling and proper initiatives have to be taken.

This brings forth a question, when we have more culture than say one state than possibly the whole of Malaysia, Singapore and many more countries, why are visitors not coming to our land? In Kerala, we indeed possess Gods Own Country. I had been there two years back and must admit, it made proud to have my roots there. Rolling hills with rivulets running through, endless fields that have only green tinted on them and not to forget, majestic coconut trees, swaying in the breeze. The architecture if Tamil Nadu, is indeed unparalleled. The north has the Taj Mahal and all the Moghul legacy. I do not want this to look like I am trying to write an essay of sorts, but it's akin to possess an antique car which is proivisonally worth a million, but sadly has no takers.

If only we cared about our land this would not be the story. The people are warm, the country beckons.

Our endearing quality of serving the guest like the Lord Himself ( WE took a little too far with the Pakistani Cricket Team though) or atithidevobhava is the last shot of the ad. The words, "Incredible India" to accompany.

I realized immediately those words was written not just on the screen.